23/07/2026
Introducing a new series: What Nobody Tells You About Photography.
You hired a photographer, paid for the session and received the images.
But that does not automatically mean you purchased the copyright.
In most cases, the client receives a licence to use the images according to what was agreed in the contract — for social media, a website, brand promotion or personal use.
Using those photographs to create new images, videos, avatars or animations with artificial intelligence is a different form of use.
AI is not starting from nothing. It is using an image that was conceptualised, directed, lit, photographed and edited by another creative professional.
So, before uploading a professional photograph to an AI platform, check your contract and speak to the photographer who created the image.
Paying for a photoshoot, receiving a licence to use the images and purchasing the copyright are three different things.
A contract is not simply a formality. It exists to protect everyone involved.
This is the first conversation in the series. More coming soon.