28/06/2025
Do you ever actually ๐ฟ๐ฒ๐ฎ๐ฑ an ABOUT section?
๐๐ฒ๐ป๐๐ถ๐ป๐ฒ ๐พ๐๐ฒ๐๐๐ถ๐ผ๐ป.
No judgement... just curious.
When you're checking someone out on LinkedIn, letโs say a new connection or someone whoโs just popped-up in your feed and seems interesting...
Whatโs your ๐ณ๐ถ๐ฟ๐๐ ๐ฝ๐ผ๐ฟ๐ ๐ผ๐ณ ๐ฐ๐ฎ๐น๐น?
Do you go straight to their ๐ฎ๐ฏ๐ผ๐๐ ๐๐ฒ๐ฐ๐๐ถ๐ผ๐ป to get the full backstory?
Or do you scroll through their posts to see what theyโre ๐ฟ๐ฒ๐ฎ๐น๐น๐ ๐ฎ๐ฏ๐ผ๐๐?
Maybe you click through to their ๐๐ฒ๐ฏ๐๐ถ๐๐ฒ for the full monty?
(And then instantly bounce out because it says โWelcome to our Solutions Ecosystemโ and talks about "disciplined valuation frameworks with bottom-up focus on company fundamentals.")
Or maybe you go looking for the ๐ฟ๐ฒ๐ฎ๐น ๐ท๐๐ถ๐ฐ๐ ๐๐๐๐ณ๐ณ!
Their ๐๐ป๐๐๐ฎ๐ด๐ฟ๐ฎ๐บ or ๐ซ or ๐ฆ๐๐ฏ๐๐๐ฎ๐ฐ๐ธ, or even their ๐๐ฎ๐ฐ๐ฒ๐ฏ๐ผ๐ผ๐ธ!
Cos you wanna find out if theyโre a brilliant thought leader... or just someone who posts Minion memes and vague passive-aggressive digs at their ex.
Some people even check the ๐ฟ๐ฒ๐ฐ๐ผ๐บ๐บ๐ฒ๐ป๐ฑ๐ฎ๐๐ถ๐ผ๐ป๐ ๐๐ฒ๐ฐ๐๐ถ๐ผ๐ป. (Rare. Bold. Respect.)
๐ฆ๐ผ ๐๐ต๐ฎ๐ ๐ถ๐ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐๐ผ๐?
The carefully curated About?
The breadcrumb trail of content?
The home on the web?
๐ฆ๐ผ๐บ๐ฒ๐๐ต๐ถ๐ป๐ด ๐ฒ๐น๐๐ฒ ๐ฒ๐ป๐๐ถ๐ฟ๐ฒ๐น๐?
Let me know, because I'm ๐ด๐ฒ๐ป๐๐ถ๐ป๐ฒ๐น๐ ๐ถ๐ป๐๐ฒ๐ฟ๐ฒ๐๐๐ฒ๐ฑ.
And if nobodyโs reading the ABOUT section anymore...
I might stop spending endless hours and countless rewrites to get the tone โjust rightโ.
I'm Steve, I'm a personal brand photographer, and I take your photo stress away so you can focus on the bigger picture. Thinking about updating your imagery? Send me a DM.