28/09/2026
Last week, I had a brilliant time training a team at HomeServe UK using the SHARE Video Content Framework! ๐ฅ ๐ฑ
The framework is designed to empower a team to produce consistent, high-quality, social media or internal comms videos in-house.
I provide a simple, repeatable workflow to identify stories, produce the content using best practices, and how to target it; all while getting hands-on experience with the user-friendly (and budget friendly) video accessories to produce it.
In just one day, we covered:
- Identifying stories and developing repeatable video content formatsย
- Essential iPhone video accessories (microphones, lights, etc.)ย
- The best video settings, modes, and tools to get the highest quality video possible from an iPhone
- How to film interviews and b-roll (framing, lighting, camera movements, etc.)ย
- How to capture great audio
- Directing/interview techniques and on-camera confidence tipsโจ- Developing a workflow for archiving and repurposing footage for future use, maximising its value
- Introduction to video editing basics in Adobe Premiere Pro iPhone/iPadย
- Adding animated captionsย
- Branding your video content
- Exporting and repurposing video content
They were also kind enough to record this testimonial video at the end of the session! ๐ This video was shot and edited on iPhone.
Massive thanks again to the team for their hospitality. I had a great time!