Commercial Raymond Jones Images

Commercial Raymond Jones Images I capture authentic moments that tell your story. Specialising in branding portraits, food & products. I’ve moved beyond perfection to embrace natural, honesty.
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My goal is to showcase your brand’s true personality with creativity and connection.

Food doesn’t sell itself.I’ve walked into restaurants serving incredible dishes that were being let down by the way they...
12/06/2026

Food doesn’t sell itself.

I’ve walked into restaurants serving incredible dishes that were being let down by the way they presented themselves online.

The food was exceptional.

The perception wasn’t.

In hospitality, your images shape expectations before a guest ever arrives. They influence whether someone books a table, whether a tasting menu feels worth the price and whether your restaurant stands out in an increasingly crowded market.

You can spend months refining dishes, training staff and perfecting service.

But if your online presence doesn’t reflect that standard, you’re asking customers to take a leap of faith.

The strongest hospitality brands don’t leave that first impression to chance.

They make sure every touchpoint supports the value of the experience they’re delivering.

Because great restaurants deserve to look as good as they are.

Ray

10/06/2026

I think “I’m not photogenic” is one of the most damaging labels people give themselves.

It’s often said as if it’s a fact. As though some people were born to look good in photographs and others simply weren’t.

After years of photographing people from all walks of life, I don’t believe that’s true. What I see instead are people who are uncomfortable being looked at.

People who worry about how they’ll come across. People who focus on every perceived flaw while everyone else sees the whole person.

A camera has a way of magnifying self-doubt. But confidence can be built. When someone feels at ease, knows they’re in safe hands, and stops trying to “perform” for the camera, something changes. I see it literally.

The photograph becomes less about being photogenic and more about being authentic.

I’ve watched countless people arrive convinced they’ll hate every image of themselves, only to leave asking, “Was that really me?”

Maybe the problem was never that they weren’t photogenic. Maybe they were simply being far harder on themselves than anyone else ever was.

Ray

10/06/2026

You don’t have to be photogenic to have a great portrait taken.

Ray

09/06/2026

My Public Speaking Journey: Do “Um” and “Ah” Really Matter?

I was chatting with a friend recently about public speaking and whether filler words such as “um”, “ah” and “so” really matter.

The video below is made up of a few talking-to-camera clips I’ve recorded over the past year.

During that time I’ve attended Toastmasters, taken online speaking courses and participated in improvisation. One topic keeps appearing again and again: filler words.

Looking back at my older videos, I can hear plenty of them. The interesting thing is that I wasn’t aware I was using them at the time because my focus wasn’t on filler words.

Once you start learning about public speaking, however, you begin noticing them everywhere, especially in yourself.

Of course, too many can become distracting. But I’ve also listened to excellent speakers who use the occasional filler word and still connect brilliantly with an audience.

My own view is that communication is about far more than perfection. Connection, authenticity and having something worth saying seem to matter much more.

I’m curious what others think.

Do filler words genuinely matter, or do speaking clubs and courses sometimes place more emphasis on them than audiences do?

Ray

A bowl of soup rarely stops people scrolling.Until you realise how much thought goes into what appears simple.Texture. C...
08/06/2026

A bowl of soup rarely stops people scrolling.
Until you realise how much thought goes into what appears simple.

Texture. Colour. Balance. Contrast. Garnish placement. The way light catches the surface. The space around the dish.

Good food photography is rarely about photographing food.

It is about photographing temptation.

Ray

07/06/2026

Photography, networking, business… and occasionally reminding myself there’s a world outside of work.

Yesterday we visited StoryhouseLive in Chester and watched Mad Fabulous, inspired by Henry Paget, the 5th Marquis of Anglesey, whose life challenged society’s expectations around class, gender and wealth.

What made it even better was staying afterwards to ask questions directly to director Celyn Jones and writer Lisa Baker.

It genuinely feels like we almost live at Storyhouse recently.

There’s something special about independent films. They feel less like watching and more like experiencing.

Ray

After a day of networking, conversations and business events in Llandudno, I headed back towards my car.Before leaving, ...
06/06/2026

After a day of networking, conversations and business events in Llandudno, I headed back towards my car.

Before leaving, I stopped.

There was something about the light, the sea, the palm trees and somebody quietly looking out across the water that made me look.

Photography has always been strange like that.

Hundreds of people probably walked past this moment.

Only one person stopped.

What interests me is that nothing about this scene was particularly unusual.

The difference was simply noticing it.

Sometimes photography is less about creating moments and more about noticing them.

Ray

05/06/2026

Today reminded me why I enjoy getting out into the real world.

I spent the day at Big Business North Wales in Llandudno, speaking with businesses from across North Wales, catching up with familiar faces, meeting new people, and having conversations that simply don’t happen behind a screen.

As someone who spends much of their time behind a camera, days like this are important.

Business, photography, networking, ideas, people, and then ending the day doing something I enjoy by slowing down and creating a few black and white photographs along the seafront.

Sometimes productive days do not always look like sitting behind a desk.

Sometimes they look like conversations, connections, and taking time to notice what is around you.

Ray

Great seeing
Janet Jones
Peter Russell (Writing Coach and Publisher)
pete turner
The 'Think Brand - not bland' Guy - Phil Strachan
Ray Smith
Marina Kogan
Teresa Carnall
And many others

Happy Pride Month Food has always had a way of bringing people together.Different backgrounds. Different stories. Differ...
03/06/2026

Happy Pride Month

Food has always had a way of bringing people together.

Different backgrounds. Different stories. Different people around the same table.

Here’s to colour, community, and making everyone feel welcome.

Ray

03/06/2026

Most people don’t come to me because they want photographs.

They come because they have a problem. Some hate being photographed. Some avoid posting because they have no decent images. Some feel awkward, uncomfortable, or convinced they aren’t photogenic.

Restaurants sometimes create incredible food but struggle to show people just how good it really is.

Photography is rarely the actual problem.

Confidence.
Trust.
Visibility.
First impressions.
That’s usually the problem.

The camera is simply the tool I use to help solve it.

Ray

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Chirk

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