Kevin Couliau

Kevin Couliau Director & Photographer

Unrestricted basketball and absolute compositions since '04

Kevin Couliau articulates the beauty of basketball through photographs that express the nature, aesthetic and culture of the sport. Inspired by an early love for the game, the Paris-based photographer and filmmaker searches for stories that reveal basketball's impact on individuals and their communities, while demonstrating its universality throughout the world. Couliaus' acute awareness of sociol

ogy, urban design and architecture converge into the composition and content of his photographs, and in 2012 culminated into the award-winning documentary Doin’It In The Park , a film featuring New York City’s most prolific basketball courts and its historical pick-up basketball scene. Kevin Couliau publishes an independent magazine Asphalt Chronicles that distills topics and aesthetics of pick-up basketball culture. In addition he works on assignments globally for commercial clients including the NBA and Nike.

Estructuras de alegría. Unlike most places with single poles holding backboards, Mexico showcases brutalist concrete str...
02/02/2026

Estructuras de alegría.
Unlike most places with single poles holding backboards, Mexico showcases brutalist concrete structures rising from the ground. Deeply rooted in local architecture, these robust hoops become battlefields for pick-up basketball warriors under the watchful eye of Huitzilopochtli, the sun king.

Estructuras de alegría. I've been obsessing over Mexican hoops physical structures for a while now. There's something di...
01/02/2026

Estructuras de alegría.
I've been obsessing over Mexican hoops physical structures for a while now. There's something distinct about these massive concrete pillars scattered across the country - their design seems to echo the deep Mexican cultural and architectural heritage. I've collected some examples over the years and I'm still searching for answers. If you've got insight into the inspiration or architects behind these, hit me up!

All of Fame -  Rapper, manager, coach, author, and entrepreneur—few words can capture the full scope of Manu Key’s journ...
16/12/2025

All of Fame -
Rapper, manager, coach, author, and entrepreneur—few words can capture the full scope of Manu Key’s journey and the inspiration he brings. Whether in the studio with Mafia K’1 Fry or on the basketball court, guiding and mentoring others comes naturally to him. His talent for uniting people, shaping music, or ochestrating a team is unmatched. He brings the same sharp instincts and vision to every arena he steps into.
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Shot in October 2024.
Original concept, photography & words by .couliau
Produced by
In collaboration with
Photo Assistant
Hair & Make Up
Behind The Scenes &
- Special thanks to .sauvan et .requena

Hongyang Miao Village.The province of Guizhou is home to the biggest population of minorities in China. The Miao and the...
22/11/2025

Hongyang Miao Village.
The province of Guizhou is home to the biggest population of minorities in China. The Miao and the D**g are the most represented, scattered within the countless moutains and valleys visible. We got the chance to spend a few hours in a Miao village where traditional farming, embroidering and singing are very much alive and part of everybody’s identity.
A few hours in this quiet mountain village, the grand mothers at their craft, hypnotizing songs and a taste of local food are enough to convince you to stay and get a slice of that simple life.

Thanks a lot for taking us there.

The Nest.With a quick escape just an hour away from Guiyang, we found ourselves enjoying tea and cakes at the Xunmiri Qi...
14/11/2025

The Nest.
With a quick escape just an hour away from Guiyang, we found ourselves enjoying tea and cakes at the Xunmiri Qinin Villa, a boutique hotel nestled between a mountain and a 600-year-old village. Within moments of arriving, you could sense the perfect balance between tradition and modernity. The foundation was constructed using Dougong, a traditional technique for interlocking wood without nails or screws, while the interiors were designed with exceptional taste and a modern touch. The hotel’s garden and pool overview on a rice field, mountains and the historic village where people can participate in workshops with local artisans - you can even learn calligraphy out there ! A great oasis of calm for whomever needs an escape in rural China.
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Thanks to the owner and for having us.

Building bridges.  Basketball took me places, but this past month, I embarked on a 3-week journey across China that has ...
13/11/2025

Building bridges.
Basketball took me places, but this past month, I embarked on a 3-week journey across China that has opened doors to parts of the country and communities I didn’t know existed. The journey started with a bullet train ride from Shanghai (East) to Guiyang (West) to join our contact from the French tourism office of Guizhou Province, explore a 1-kilometer-long karst cave called Tianhe, and, unexpectedly, meet a local TV crew for an interview at an indoor basketball facility called Heaven Park.
But the real exploration began the day after, as we drove four hours across hundreds of hills and mountains, riding above the valleys on massive bridges or through countless tunnels while witnessing the luxuriant, vast landscapes. Every kilometer was a lesson in infrastructure, and through our questioning, we learned that Guizhou is home to 30,000 bridges, and that half of the world’s highest bridges are there! These massive buildings become catalysts for development, while they facilitate connections between cities and provinces, they also become tourist attractions. And we did exactly that as we reached the freshly built Huajiang Canyon Bridge —the world’s highest suspension bridge, which reaches 625 meters! Twice the Eiffel Tower. Thousands of people were already queuing to go through the bridge’s underpass, step on the glass walkway, or defy gravity with bungee jumping. As I reflect on it, beginning this journey by traversing such a monumental edifice helped me understand the importance of building bridges to connect people, whether through a concrete structure spanning mountains or something as simple as a basketball.

 FALL 2025, part 3One short week with a minivan loaded with fresh apparel, a crew of only five, early wake-up calls, imp...
06/11/2025


FALL 2025, part 3

One short week with a minivan loaded with fresh apparel, a crew of only five, early wake-up calls, improvised itineraries, and five boroughs in the GPS. That was the recipe we used to create the Fall/Winter 2025 collection visuals for menswear brand BLKVIS. From Brooklyn to Queens, Manhattan to the Bronx, we tried to avoid the bright summer sun while seeking autumn backdrops.

The journey felt familiar and special, as all these years spent on New York City’s asphalt had become valuable in our hunt for these soulful postcards, and, most importantly, I was again exploring the city with this very friend (Niels Jager), who gave me my first commissioned job as a photographer in 2009. From shooting for a performance brand back then to preppy apparel today, the modus operandi is the same: we drive, we stop, we shoot, we move to the following location.

Not many cities in the world can offer such a diversity of backdrops, colors, light, and flair. Before crediting anybody, I’ll credit NYC for providing a playground to create these visuals.

Creative Direction : & .borsche
Photography : .couliau
Videography :
Model : .sympathie

 FALL 2025, part 2One short week with a minivan loaded with fresh apparel, a crew of only five, early wake-up calls, imp...
05/11/2025


FALL 2025, part 2

One short week with a minivan loaded with fresh apparel, a crew of only five, early wake-up calls, improvised itineraries, and five boroughs in the GPS. That was the recipe we used to create the Fall/Winter 2025 collection visuals for menswear brand BLKVIS. From Brooklyn to Queens, Manhattan to the Bronx, we tried to avoid the bright summer sun while seeking autumn backdrops.

The journey felt familiar and special, as all these years spent on New York City’s asphalt had become valuable in our hunt for these soulful postcards, and, most importantly, I was again exploring the city with this very friend (Niels Jager), who gave me my first commissioned job as a photographer in 2009. From shooting for a performance brand back then to preppy apparel today, the modus operandi is the same: we drive, we stop, we shoot, we move to the following location.

Not many cities in the world can offer such a diversity of backdrops, colors, light, and flair. Before crediting anybody, I’ll credit NYC for providing a playground to create these visuals.

Creative Direction : & .borsche
Photography : .couliau
Videography :
Model : .sympathie

 FALL / WINTER 2025One short week with a minivan loaded with fresh apparel, a crew of only five, early wake-up calls, im...
04/11/2025


FALL / WINTER 2025

One short week with a minivan loaded with fresh apparel, a crew of only five, early wake-up calls, improvised itineraries, and five boroughs in the GPS. That was the recipe we used to create the Fall/Winter 2025 collection visuals for menswear brand BLKVIS. From Brooklyn to Queens, Manhattan to the Bronx, we tried to avoid the bright summer sun while seeking autumn backdrops.

The journey felt familiar and special, as all these years spent on New York City’s asphalt had become valuable in our hunt for these soulful postcards, and, most importantly, I was again exploring the city with this very friend (Niels Jager), who gave me my first commissioned job as a photographer in 2009. From shooting for a performance brand back then to preppy apparel today, the modus operandi is the same: we drive, we stop, we shoot, we move to the following location.

Not many cities in the world can offer such a diversity of backdrops, colors, light, and flair. Before crediting anybody, I’ll credit NYC for providing a playground to create these visuals.

Creative Direction : & .borsche
Photography : .couliau
Videography :
Model : .sympathie

Honored to be a member of the jury for the FIBA Photo Contest 2025! 📸This year’s theme, “Dream Team,” celebrates the spi...
22/10/2025

Honored to be a member of the jury for the FIBA Photo Contest 2025! 📸

This year’s theme, “Dream Team,” celebrates the spirit of teamwork, unity, and these moments that turn a group of players into a dream team. 🌟

There’s only one month left to participate, so don’t miss your chance to share your work ⏰

The contest is open to everyone, beginner and pros!

Submit your best shots now on through the links.

Marathon ManCorey Hawkins for  This past April, I was commissioned by  to follow Washington D.C.-born actor Corey Hawkin...
16/09/2025

Marathon Man
Corey Hawkins for
This past April, I was commissioned by to follow Washington D.C.-born actor Corey Hawkins as he attempted to complete the Paris Marathon. You may have seen him on big screens, making beats as Dr.Dre in Straight Outta Compton or chopping heads off in The Walking Dead, and more recently in Spike Lee’s BlacKkKlansman or Joel Coen’s The Tragedy of Macbeth... The man is in his prime as an actor, but through running, he found another stage to compete and prove himself worthy of stepping onto the Parisian asphalt to complete his first marathon. As he did so, I, producer/writer , and videographer JB Charles spent a day chasing him down among the 56,950 participants, searching for the best spots to capture him, trying to be quicker than him with subway, uber, and city bikes... a mission in itself, amidst the chaos and folklore of it all - we had to find a needle in a haystack. Ultimately, we found ways to document the actor’s fight against real-life drama as he battled pain to complete the Paris Marathon in 4 hours and 40 minutes.

Make sure to read the full Corey Hawkins story on the Andscape website.
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Producers/photo editors : &
Loyd Visuals (direction & video):
Timothy Smith (Cover photography):
Jared Depriest (stylist):
Chaz Hazlitt (groomer):
Kevin Couliau (Paris photography): .couliau
Kelly Carter (writer):
Seth Grant (additional video):

Adresse

Paris

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