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Hiiibrand.com International Creative Platform
Discovering Creativity & Empowering Brands

Hiiibrand is a platform that enables broad communications and interactions among creative, artistic and design talents across the world. Since 2010, Hiiibrand has successfully hosted over 30 authentic and professional international competitions, and has attracted over 30,000 people from more than 100 countries and regions to participate, who come from various creative fields including identity, children’s books, illustration, typeface, product design and photography. It has also won support and endorsement from over 200 domestic and overseas professional agencies, organizations, institutions and media, such as ico-D, ATypI, etc. Hiiibrand also organizes high-standard competitions and cultural events on behalf of governments and corporations. To this day, we’ve organized more than 100 cultural communication activities in diversified forms, including exhibitions, lectures, workshops, sharing sessions, story-telling sessions and study tours, having an impact on more than 5 million people around the world. Website: www.hiiibrand.com
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One familiar silhouette is enough to start a conversation.Apple’s “Pro and tell” teaser pairs a silver-toned Apple logo ...
21/10/2026

One familiar silhouette is enough to start a conversation.

Apple’s “Pro and tell” teaser pairs a silver-toned Apple logo with a dark background ahead of its October 28 experience in Los Angeles.

The interest lies in how an established brand symbol can take on a different mood without losing recognition. A short line of copy gives the visual room to work.

What makes a launch identity memorable: the artwork, the words or what it leaves unsaid?

The first bite refuses to wait.McDonald’s Paraguay’s “Impacientes” campaign turns the journey home into everyday comedy,...
20/10/2026

The first bite refuses to wait.

McDonald’s Paraguay’s “Impacientes” campaign turns the journey home into everyday comedy, following people who start eating before they reach their destination.

Created by Oniria\TBWA and produced by Barraco Films, the campaign builds its humour around a familiar human habit.

A wave of LEGO flowers spills from an industrial tank.At Tank Shanghai, LEGO transforms its botanical building sets into...
19/10/2026

A wave of LEGO flowers spills from an industrial tank.

At Tank Shanghai, LEGO transforms its botanical building sets into a large-scale installation, accompanied by artist collaborations and interactive digital experiences.

Created by Our LEGO Agency Shanghai, the project takes a familiar product beyond the shelf and into a shared creative space.

For Hiiibrand’s community: what makes a brand experience worth stepping into?

Three stripes, a different sense of motion.adidas has filed trademark applications for a curved interpretation of its fa...
17/10/2026

Three stripes, a different sense of motion.

adidas has filed trademark applications for a curved interpretation of its familiar stripes, with tapered ends that sweep upwards. The US application covers footwear.

This is a trademark filing, not an announcement of a company-wide rebrand.

For Hiiibrand’s global creative community, it raises an interesting design question: how far can a signature graphic change while remaining instantly recognisable?

Does this version still feel unmistakably adidas?

Apple Music is testing a quieter visual presence.According to MacRumors, iOS 27.2 beta 4 introduces a black-and-white Mu...
16/10/2026

Apple Music is testing a quieter visual presence.

According to MacRumors, iOS 27.2 beta 4 introduces a black-and-white Music app icon: black on white in light mode, reversed in dark mode. Selected navigation elements also switch from red to blue.

For Hiiibrand’s creative community, it raises a familiar identity question: what happens to recognition when a brand steps back from its signature colour?

Would you keep the red or welcome the monochrome direction?

What if a familiar piece of packaging helped families see something they had missed?McDonald’s Brazil and Hospital CEMA’...
15/10/2026

What if a familiar piece of packaging helped families see something they had missed?

McDonald’s Brazil and Hospital CEMA’s “Happy View,” created by GALERIA, adapts the Happy Meal box into a playful vision-screening tool, incorporating lenses into its familiar arches.

The initiative connects a recognisable brand asset with a conversation about children’s eye health, supported by professional screening.

For Hiiibrand’s creative community: what other everyday packaging could serve a useful second purpose?

A familiar flower, a clearer sense of place.Aircalin’s refreshed identity keeps its hibiscus emblem and blue, red and or...
12/10/2026

A familiar flower, a clearer sense of place.

Aircalin’s refreshed identity keeps its hibiscus emblem and blue, red and orange palette, while simplifying the flower and adding a fifth petal. An uppercase wordmark incorporates “New Caledonia” into the logo.

It offers Hiiibrand’s global creative community a useful example of updating a brand while retaining the symbols people recognise.

Which change makes the biggest difference: the flower, the typography or the emphasis on place?

Even the dog walk has a luxury accessory.Hermès’ “Poopy” pouch holds pet waste bags in Swift calfskin, with a leather st...
11/10/2026

Even the dog walk has a luxury accessory.

Hermès’ “Poopy” pouch holds pet waste bags in Swift calfskin, with a leather strap for attaching it to a bag, leash or belt.

The function is ordinary. The design raises a bigger branding question: how much of an object’s value comes from its materials, presentation and the name behind it?

For Hiiibrand’s creative community, this is a conversation about where utility meets brand meaning.

Thoughtful everyday design or luxury taken too far?

A peaceful stretch of water becomes a disturbing warning.In “The Last Swim,” LG2 and the Quebec Lifesaving Society combi...
10/10/2026

A peaceful stretch of water becomes a disturbing warning.

In “The Last Swim,” LG2 and the Quebec Lifesaving Society combine water textures with body bags to confront the consequences of not wearing a lifejacket. Photography by Raphaël Ouellet gives the visual illusion its unsettling realism.

For Hiiibrand’s creative community, this raises a question about public-service design: when does discomfort make a message harder to ignore?

Does this approach make you stop and look?

The Asian Games find a home inside Doha’s name.Unveiled on October 4, the Doha 2030 identity places the Olympic Council ...
08/10/2026

The Asian Games find a home inside Doha’s name.

Unveiled on October 4, the Doha 2030 identity places the Olympic Council of Asia’s sun inside the “O” of DOHA, bringing the host city and the Games together in one mark.

The identity arrives alongside the slogan “The Games We Live For.”

For Hiiibrand’s creative community, it opens a discussion about event branding: how can a familiar symbol become part of a city’s own visual identity?

Does this integration work for you?

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