05/30/2026
Watching the NHL (and other sports) are an opportunity to learn from and admire great marketing 🤩
As a marketer myself, I am constantly admiring the strategies and creativity that go into today’s advertisements.
As I watch the NHL playoffs, I can’t help but notice to ads that really stood out to me for their creativity and strategy. Budweiser 🍺 and old spice🧴had ads that I thought took advantage of both traditional marketing, psychology, and creativity.
You shouldn’t copy these directly, but you can use the principles behind them to fuel your own marketing and growth.
I break down how in this post. ⬆️
Fun fact, board advertisements in the NHL are digitally shown to you and maybe different than what is displayed in real life. This use of location targeting ensures the ads being shown are relevant to the people seeing them! 📺
Who do you think is taking the Stanley Cup this year, Carolina or Vegas? 🏒 🏆
