Justina Reinhart

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Canada
Caledon, ON
Justina Reinhart

Commercial photographer working in the realms of equestrian and product photography.

Justina works with businesses to create high-end, clean images that frame their narratives, translate a strong and consistent visual brand, and drive engagement.

09/24/2026

FROM THE ARCHIVES - Rose Horses with Teddy Bannerman , May 2022.

Assisted by Alyssa DeCiantis

09/23/2026

A new, limited offer for October + November 2026;
The Studio Edit

A limited opportunity to experience my signature studio portraiture in a more intimate format.

For October and November only, I’m bringing my studio setup to select barns for a series of 25-minute studio portrait sessions - designed for riders who want beautiful, considered, fashion-led portraits of themselves and their horses.

The Studio Edit is available exclusively as a group booking. A minimum of 3 sessions are required to bring the studio to your barn for this exclusive offer. Time slots will be provided with the opportunity to reserve your individual shoot.

$600 + HST
25-minute session
5 fully retouched images

For those looking for a more extensive portrait experience, full studio sessions remain available.

DM or email to place your barn on the list!

09/04/2026

In pre-production, I went back and forth about whether or not I should invest in a spotlight attachment or a conical snoot for the light on the background. I knew I wanted a softer falloff, and had an aha moment when I realized the simplest answer was the best one - cue the foam board cookie!

Old world feel, Hollywood spotlight. michele nikolov’s Ernie on the Olive Handpainted Background.

09/03/2026

Life with horses, told through the lens of fashion and art.

More than just horses, I create a world. One with its own atmosphere, visual language, and point of view. Through art direction, styling, set design, and photography, I build imagery that invites the viewer to step inside the story.

Now booking October and November 2026.

08/08/2026

Four images created across the span of four years, tied together with one visual language. The images selected for Hansen’s British Vogue feature were photographed from 2022- 2026, following the rebrand of Hansen. At the time of their creation, Vogue wasn’t even on our horizon. We were focused on creating an ongoing visual direction for Hansen.

From the beginning, my approach has been highly intentional: refined lighting, a restrained and recognizable colour palette, horses and locations selected to speak to the Hansen narrative, and a focus on the details that communicate quality almost subconsciously.

As Creative Director and Photographer, my role has been to ensure that each image contributes to the larger world of Hansen. The work needs to be more than just beautiful photographs, it needs to contribute to an instantly recognizable point of view.

One of the benefits of working with a brand over such a long period of time is that I develop a deep understanding of the brand story, positioning, the customer, and ultimately the narrative I want to share. Originally brought on to craft the new visual direction of Hansen in the rebrand, my work has been integral to the development of the visual identity of the brand. Being so immersed in the world of Hansen made the transition to Creative Director a natural progression.

When it came time to select imagery for a campaign introducing Hansen to a new audience, we already had something incredibly valuable: a body of varied, cohesive work that felt unmistakably Hansen. With such a short turnaround for deliverables, photographing new images for this campaign wouldn’t have been feasible. Because we had built out this library of brand-centric work from the beginning, the images didn’t need to be made for the campaign. We felt confident and ready for this opportunity with what we had. This is one of the benefits to consistently working with one professional who consistently maintains a brand’s photography - the work speaks together fluently.

That is one aspect of creative direction that I love most; consistency over time creates a visual identity strong enough to transcend the individual shoot, season, or campaign.

07/29/2026

All things touched by the light. Creating painterly portraits with Asta Torokvei’s Tucker in the studio setup.

I love the look of a shining bay against the hand painted Olive Green Backdrop. 🫒

07/28/2026

When people think about commercial photography, they often notice the obvious - light, composition, retouching. What is left unseen are the many small decisions happening behind the scenes, including removing competing logos and branding. It may seem like a minor detail, but this actually has a meaningful impact on how your audience experiences your images.

Our eyes are naturally down to recognizable symbols and high-contrast elements. If these are being unnecessarily included, it pulls attention away from the brand that the image is meant to promote.

Beyond these facts, commercial photography is about intention. Including another company’s branding in an advertisement can both introduce unnecessary trademark issues and associate your business with another brand’s reputation in which you have no control over.

This is a key different between creating beautiful photographs and creating effective marketing assets.

An experienced commercial photographer isn’t just thinking about the image on a surface level. They’re thinking about your brand, your audience, and how every aspect of the image contributes to your brand’s story.

07/16/2026

‘Would not painters paint a form
Of such noble lines’ I said,
“Such a delicate high head,
All that sternness amid charm,
All that sweetness amid strength?’
Ah, but peace that comes at length

- William Butler Yeats

Mane details and the passage of time. ’s Tucker in the studio.

07/06/2026

I love a clean shot with a bit of texture and warm light - whether I make it in the studio or find it on location. Commissioned lifestyle photoshoot for ✨

My summer schedule is filling quickly! I’m currently booking lifestyle and studio portraits in July, August, and September.

07/01/2026

Happy Canada Day! 🇨🇦

It’s a privilege to work alongside so many inspiring Canadian entrepreneurs and equestrian businesses. From thoughtfully designed apparel to leading organizations within our community, each has a story worth telling. Thank you for trusting me to capture your products, passion, and craftsmanship behind what you create. I’m incredibly grateful to play a part in showcasing the strength and creativity of Canada’s equestrian community.

Address

Caledon, ON

Website

https://www.justinareinhart.com/

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