01/07/2026
Every time I’m interviewed, I’m asked how AI will affect my business. The answer is always the same… and definitely not what you’d expect.
I’ve been working with an incredible healer the past couple months - Kate Reardon. I’m ready for another shift… another level again. I’d like to release some old patterns/ habits/ assumptions and unneeded ‘wiring’ that I’ve installed somewhere along the way.
She gave me some homework a week ago - journaling around Who I was/ who I am/ and who I’m becoming.
I actually thought ‘this is pretty basic’ and almost skipped it. But I didn’t and what I found was unexpected.
I assumed that what I WAS and AM would be fairly straightforward. And I assumed that BECOMING would be more challenging because I’d need to envision it.
I’m no stranger to journaling. I’ve done all this before. I’ve done a fair amount of both structured and unstructured ‘bellybutton gazing’ as they say here in Australia.
So I started writing… and it was much harder than I’d expected. And the reason I found it challenging was a genuine surprise.
I noticed all these “blank spots”. I’m not sure how else to describe it.
The vague, general, obvious layers were simple enough. But when I wanted to get more granular… I found myself essentially staring in a mirror, at a face I didn’t quite recognise. Not because it wasn’t me… I think it was because I just hadn’t really seen myself for a while.
Identity is a funny thing. It’s seems so obvious. So set.
If someone asked me “Do you know who you really are?” I’d reply incredulously “Of course!” But when I actually tried to spell it out, I found more questions than answers.
That’s why this portrait thing matters so much to me - and why I think most “photographers” get it so wrong. These sessions are a chance to play with the questions. A chance to “what-if” our own understanding of ourselves.
The Purpose isn’t to capture the Answers (to prove that we’re right by recording the evidence). To me the real value is working with an artist comfortable sitting in the Question. A craftsperson whose skill is not “photography” per se, but in creating a space… a container where it’s safe to admit maybe we don’t really know… a space where we can give ourselves permission to explore and discover.
When we approach portraits that way we find things we never expected.
The versions of us we’ve known, but have never seen reflected back… the granular qualities that don’t mean much on their own… but when combined reveal something beautifully nuanced, complex and real.
So my answer to the AI question is a matter of intent. My work has nothing to do with creating Content. AI can generate all the content you want. Cheap and easy.
People work with me to explore their Context. To understand the frame in which people experience us… and more importantly how we experience ourselves. To BE that version. To DO it. To SEE it reflected back. And to know that it’s ours… Until we’re ready for the next iteration.