Branding Profiles

Name: Branding Profiles
Address: Springfield, QLD, 4300, AU
Telephone: +61431143551

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Branding Profiles

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We help businesses and personal brands share their brand story with confidence and clarity through brand strategy, photo and videography. Let's connect!

My name is Hue and I’m your personal and business branding photographer. My mission with Branding Profiles is to help people in business (like you) create engaging, confident and authentic imagery to elevate your business success. We’ll work together to create a library of strategically crafted imagery that you’ll be able to use throughout your business with confidence and pride. They’ll be in a style that truly reflects your personal identity and core brand values. This helps build trust, create connection and invite action from your ideal audience. Ready to upgrade your personal brand? I look forward to working with you!

13/10/2026

A new logo won't transform your business if your people are still showing up the same way as before.

A successful rebrand is about so much more than a beautiful new identity. It's about bringing your people along on the journey, helping them understand the vision, embrace the values and feel confident representing the brand in their own authentic way.

Over the past few months, Branding Profiles has had the pleasure of working with Linna Reakes and the OMR Property team on a major brand transformation, from strategy and visual identity to photography, video, websites and beyond. Recently, Hue Kedge Official had the opportunity to take that transformation one step further by delivering a personal branding workshop to the team.

With over 25 years of experience across marketing, branding and business, along with her own journey building multiple brands as a creative entrepreneur, Hue understands that one of the biggest barriers to visibility isn't always a lack of strategy or content. It's mindset.

And her biggest takeaway for the team? Stop creating content to sell. Start sharing content to serve.

Forget perfection. Start documenting your journey, sharing your knowledge and adding value to the people you serve. The more you show up, the more naturally you'll find your voice. And when you show up as yourself, nobody else can compete with that.

This is also an exciting new chapter for Branding Profiles as we introduce personal branding workshops to help businesses bridge the gap between brand strategy and authentic visibility. Please reach out for more info.

12/10/2026

Bold, bright, cheeky and full of personality! Just the way we like it! What a fun branding shoot with Adam from Custom Signage Brisbane! As a creative, we absolutely adored photographing his colourful workspace, but what we loved even more was discovering the story behind his signs.

Adam is a huge advocate for sustainability and upcycling. In fact, many of the signs you see in his workshop have another sign painted on the back! Old signage is given new life through repainting and repurposing. How fabulous is that?!

And this is exactly why we love photographing our clients in their own environment.

Sometimes the most powerful branding images happen in the spaces where the magic actually happens. Your future clients don't just want to see what you look like. They want to see who you are, how you work and what makes your business different.

Nothing in the frame is ever random. Every colour, detail, background and composition has a purpose. Even in this little portrait-format reel, you can see how much the environment contributes to the story.

And as a bonus, we discovered Adam's dad is also an artist. No wonder we felt right at home amongst all that creativity!

The next few months are shaping up to be exciting at Branding Profiles, with some fabulous clients preparing to refresh their visual brands ahead of 2027.

If you've been thinking about how you want to show up in your business, let's have a conversation. You don't have to be ready for a photoshoot just yet. Sometimes it starts with planting that little seed and making your brand visibility a priority.

Please drop us a DM.

11/10/2026

Two photoshoots. One video shoot. An awards night. And one EPIC rebrand project nearing the finish line!

It's been a huge weekend for Hue Kedge Official at Branding Profiles, and we're not complaining!

One of the things we value about running a creative business is the flexibility to work around our clients. Sometimes that means weekend shoots, shifting schedules and finding balance in other ways. After all, we do have to accommodate those who do work the traditional 9–5.

This weekend marked an exciting milestone as we wrapped up the final filming session for OMR Property's major rebrand project! And this has been so much more than a new logo or fresh photos.

From brand strategy, re-establishing brand positioning and visual identity to personal branding, photography, video production, office branding and event launch strategy, this project has been about creating a cohesive brand experience that reflects where the business is heading.

Our final shoot focused on something incredibly powerful when it comes to building trust: real testimonials.

These authentic stories will feature across two new websites and be repurposed for social media, helping OMR Property build credibility, strengthen relationships and connect with future clients

We're now in the final stages of delivery, and soon enough, we'll be able to share the full transformation as a case study.

This project also represents an exciting direction for Branding Profiles as we head towards 2027, with an even stronger focus on strategic visual branding, storytelling to help growing businesses build brands that communicate effectively with the communities they best serve.

For now, here's a little behind-the-scenes glimpse of our final shoot. We can't wait to reveal the bigger picture!

06/10/2026

The biggest mistake you can make with your personal brand is trying to become someone else in order to be seen.

You don’t need a new wardrobe, a different personality or a more polished version of yourself before you step in front of the camera.

The camera is not asking you to perform. It is asking you to own your place.

Personal branding photography and video shouldn’t be about creating a version of you that doesn’t exist in real life. It should capture the person people will actually meet.

If you’re a little quirky, goofy, nerdy, loud, excitable, serious, creative or quietly confident — own it. Don’t hide the parts of you that make you, you. They’re often the very things that make you memorable and help people connect with you.

Authenticity doesn’t mean sharing everything. You can have boundaries and still show up genuinely. It simply means that your values, personality, work ethic and energy online align with the person behind the brand.

So if you know you have more to give, more to say and more impact to make, but you’re waiting until you feel “ready” to be visible, maybe you don’t need to become anything more.

Maybe you just need to back yourself a little more.

And if you’re not sure how to translate who you are into photography and video that actually feels like you, drop us a DM. That’s something we can help with.

www.brandibgprofiles.com.au

04/10/2026

No office? No problem. Let’s take your brand somewhere that feels like you.

Hue is a mobile photographer with a studio in Springfield, but her favourite place to photograph you is in your environment.

If your space doesn’t quite fit your brand yet, we’ll find one that does. Every session is tailored to your personality, your vibe and your story.

Here’s a sneak peek of Ashleigh’s branding photos for her new business. Her military background is part of her story, so we brought that into the shoot too.Because great branding photos start with who you are.

Planning your marketing for 2027? Don’t leave your photos until the last minute. Book a chat. Let’s bring your story into focus.

www.brandingprofiles.com.au

17/09/2026

I absolutely love seeing clients use their personal brand photos in the media.

Having a strong collection of high-quality, publisher-ready images makes it easier for journalists and editors to say YES. When an opportunity arises, you’re already media-ready—with professional images that help your story stand out and make an immediate impact.

These portraits of artist Rhiannon Hetherington from RMH ART were captured at the end of her feature exhibition at Creative Hearts Co.. With the gallery’s high ceilings and Rhiannon surrounded by her work, we were able to create something incredibly powerful.

And how striking does this image look in print? It certainly makes both Rhiannon and her artwork jump off the page.

Last year, Rhiannon launched If She Spoke, an exhibition sharing women’s stories of struggle, strength and resilience through art.

In 2027, If She Spoke: Stories from Struggle to Strength will return to the Brisbane Showgrounds, with Rhiannon inviting more women to share their stories and become part of this powerful project.

This is why personal brand photography matters. It isn’t only about having a beautiful profile photo—it’s about building a purposeful image library that helps you show up professionally, tell your story and be ready when the media comes calling.

Congratulations, Rhiannon. I can’t wait to see where you take If She Spoke next.

16/09/2026

I’m often asked whether I specialise in photographing a particular industry. The simple answer is no.

I believe the strategy behind strong branding photography transcends industries. Every industry may have different things it needs to highlight, but a strong brand comes down to how consistently it shows up—and whether its personality, energy and values come through.

My approach is that no two strategies—and no two shoots—should ever be exactly the same.

Even when the premise is similar or I’m using the same location, the photographs should have a different energy. They should be approached from different angles and shaped around the brand in front of the camera.

Sometimes a particular location works for more than one client, and sometimes there are practical reasons to recreate a certain type of image. But the way the shoot is positioned—from the lighting, styling and composition to the posing, mood and storytelling—should always reflect the individual business and the people behind it.

While my editing style remains relatively consistent—true to colour, bold and punchy—everything else is led by the brand.

This shoot for Secrets of the East 🇦🇺 for Scarlett's new collection had a much more editorial, fashion-inspired feel. It needed to showcase the designs while bringing the mood and creative vision behind the collection to life. And it was photographed entirely in my garden.

For me, a location is never just a backdrop. I’m always looking for the pockets of light, interesting angles, natural textures and colour combinations that will complement the brand and bring the creative vision to life.

The same space can tell a completely different story depending on how it is framed, styled and photographed. That is part of the creative process—seeing the possibilities within a location and using them intentionally to create something that feels unique to the client.

15/09/2026

Last year, I had the pleasure of meeting John George and Aneesh Thomas from Iconic Investing and creating a collection of personal brand portraits for them to use throughout their business.

One of the things I love most about working with business owners is seeing their growth—and watching them continue to invest in the brand they’re building.

I’m looking forward to reconnecting with John and Aneesh to plan their next branding shoot, creating fresh content that reflects where their business is going next and helping them continue sharing their message, knowledge and expertise with their clients.

When you invest in professional photography, you’re not only investing in the final images. Let’s face it—AI is becoming pretty damn good at creating polished pictures. But it can’t replicate the experience of backing yourself, stepping in front of the camera and showing up authentically as you.

The preparation, creative direction and experience of the shoot are all part of building your confidence and strengthening your brand. You’ve shown up. You’ve owned your story. And the photographs become evidence of that moment in your journey.

If your business has grown but your visual brand hasn’t kept pace, I think it's time for a chat.

www.brandingprofiles.com.au

04/09/2026

Today I attended Stationery Aid ’s Wear Fluro event at ANFE Restaurant, celebrating the incredible impact Alison, Jan and the team have achieved in five years.

Stationery Aid collects excess school stationery, renews it and creates education packs for children experiencing disadvantage. With 97% of items reused or recycled, it is working towards zero waste to landfill by 2032.

It was inspiring to hear about its growth, including its partnership with Officeworks, a new facility planned for Bunya and its first flagship store opening next month at 39 Boundary Street, West End.

Keynote speaker Trent Dalton’s message about generosity and kindness resonated deeply. A stationery pack may seem small, but to a child it says:

You matter. You belong. You deserve the same opportunity to learn.

I’m proud to support Stationery Aid and help grow its presence across Ipswich and Greater Springfield.

If your school would like to become a collection point, organise a donation drive or fundraise, please send me a DM.

28/08/2026

A massive congratulations to Linna Reakes and the OMR Property team for the launch of your beautiful new offices in Augustine Heights. Thank you for having Branding Profiles play such an exciting role on your brand elevation journey; photography, videography, marketing, branding... and also having Creative Hearts Co. and our artists be part of this beautiful space. Such a great launch event. Love having you in our community!

Address

Springfield, QLD
4300

Telephone

+61431143551

Website

https://linktr.ee/huekedge, http://www.brandingprofiles.com.au/

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