09/02/2026
Apart from creating authentic, story‑driven art, I also love branding and packaging, bringing a whole visual world to life from nothing but an idea. This project is one of my favourites because every element was built completely from scratch as part of my Diploma of Graphic Design studies.
Bow Wow Bites is a playful, eco‑conscious dog treat brand created for modern pet owners who value natural ingredients, ethical sourcing, and sustainable packaging. I developed the full brand identity including the name, colour palette, logo, packaging, marketing assets, and pitch document. All centred around clarity, personality, and environmental responsibility.
The final packaging takes the form of a dog‑house‑inspired cardboard box designed to stand out on shelves while reinforcing the brand’s sustainable values. Bright colours, bold typography, and a friendly visual language help communicate trust, joy, and quality.
Supported by audience research, competitive analysis, and design thinking, this project showcases my passion for thoughtful branding and packaging that not only looks good but tells a meaningful story.