19/09/2026
A rebrand you could step inside.
For the launch of THE ICON Chinatown, we transformed our enclosed photo booth into a completely branded experience built around their iconic red.
Signature red booth wrap.
Custom branded interface.
THE ICON logo detailing.
Deep red velvet enclosure.
Branded instant photo keepsakes.
Every detail was designed to make the booth feel like it belonged to the campaign.
Because the best brand activations don’t just display the brand.
They let people experience it.
THE ICON Chinatown × Pixel Booth