The Photography Mentor

Name: The Photography Mentor
Address: 7/12 Victoria Street, Hall, ACT, 2618, AU
Telephone: +61421354268

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The Photography Mentor

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Sustainable growth.

Helping photographers & small business owners grow online. ✨
📸 14+ years full-time photographer
🎥 Content Studio Owner & Business Coach
🚀 Teaching content, Meta Ads & sold-out mini sessions
🤍 Real strategies.

09/11/2026

These are 3 prompts I come back to constantly:

1. “Everyone look at the person who is the biggest troublemaker in the family.”
Instant reactions, laughing and connection — without asking anyone to “smile naturally.” 😂

2. “Kids, I need you to squish Mum and Dad as hard as you possibly can.”
Perfect when kids are losing interest and you need to bring everyone back together.

3. “Walk towards me, but your only job is to try and bump the person next to you off course.”
Movement takes the pressure off, gives awkward dads something to actually DO and creates a whole sequence of natural moments.

The biggest shift in my family photography happened when I stopped thinking:

“What pose should I do next?”

and started thinking:

“What can I get them to DO next?”

Because when you know exactly what to say, you stop freezing behind the camera — and your clients stop feeling like they have to perform for it.

I’ve put together my go-to family photography prompts into a FREE cheat sheet you can save and use at your next session.

👇 Comment PROMPTS and I’ll send it straight to you.

09/11/2026

After 10+ years of running Christmas mini sessions and booking over 300 families every single year, I’ve learnt that photographers who struggle to sell them are usually missing these 3 things 👇🏼

1️⃣ A marketing strategy that starts BEFORE you open bookings. If you’re only promoting your minis once they’re available to book, you’re already behind. You need to build excitement, create demand and have people waiting for those spots to open.

2️⃣ An offer that actually sells. It’s not about being the cheapest photographer or including 50 images. It’s about creating an experience people WANT to book and making the decision to purchase incredibly easy.

3️⃣ A system that doesn’t rely on constantly posting. You shouldn’t have to spend weeks begging people to book your sessions. With the right systems, waitlists and marketing in place, you can fill your calendar without living on Instagram.

I’ve spent over a decade refining my mini session strategy, and it’s helped me generate over $100k a year from mini sessions alone.

And now I’m teaching other photographers exactly how I do it.

Want to learn the system behind my sold-out minis?

Comment MINI SESSION and I’ll send you the details of my Mini Session System 🎄👇🏼

09/11/2026

Never in a million years did I imagine this is where that little dream would take me. It didn’t happen overnight, there have been plenty of setbacks, lessons and moments where I’ve questioned everything. But I’m so glad I kept going. So if you’re in that season of wondering whether it’s all worth it, this is your sign to keep showing up, keep learning and keep believing in what you’re building. You never know where you might be 14 years from now 🤍

21/10/2026

After 14 years as a photographer and mentoring hundreds of photographers, I can tell you that beautiful family photos have very little to do with having the most expensive equipment. 👏🏻

Here are the 3 things I believe matter MORE 👇

1️⃣ CONNECTION OVER PERFECT POSING

Your job isn’t to make every family stand perfectly and smile at the camera. It’s to create an environment where they feel comfortable enough to be themselves. The magic happens in the genuine interactions, not the stiff poses.

2️⃣ KNOWING HOW TO PROMPT, NOT JUST POSE

One of the biggest differences between a beginner and an experienced family photographer is knowing what to SAY during a session. The right prompts create natural movement, genuine laughter and those beautiful in-between moments your clients will treasure.

3️⃣ CONFIDENCE IN LEADING YOUR SESSION

Families are looking to YOU for direction. When you’re constantly second-guessing yourself, checking your camera or wondering what to do next, they feel it. Having a simple, repeatable workflow changes everything. You can relax, lead confidently and actually enjoy the experience.

You can have the best camera, the most expensive lens and perfect settings, but if you don’t know how to connect with people and confidently direct a family, none of that equipment will create the images you’re hoping for.

And the best part? Every single one of these skills can be learned. 🤍

I’ve put together my favourite family photography prompts to help you create more natural, connected images at your very next session.

Comment PROMPTS and I’ll send you my FREE family photography cheat sheet! ✨

14/10/2026

After 14 years in business and selling 300+ Christmas mini sessions every year, here’s what I know…

You can have the most beautiful setup in the world, but if nobody sees your offer, nobody can book it.

That’s why Meta ads are such a HUGE part of my strategy. I don’t rely on people stumbling across my Instagram. I have a system that gets my offer in front of the right people.

And you don’t need thousands of followers to make it work!

Inside my $27 Mini Session System™, I teach you EVERYTHING I do to generate around $100K a year from mini sessions. Marketing, pricing, lighting, editing, client emails, booking systems and more.

Stop just creating beautiful mini sessions. Start learning how to SELL them.

💬 Comment MINI SESSION and I’ll send you the link! 🤍

14/10/2026

For the longest time, nothing I achieved ever felt like enough.

More bookings. More money. More success. A bigger studio. A bigger business.

I was constantly chasing the next thing, convincing myself that once I got there, I’d finally feel successful. But the funny thing about constantly striving for more is that the finish line just keeps moving.

Somewhere along the way, I became so focused on building a successful life that I forgot to actually enjoy the life I was building.

I was busier than ever, spending more time managing things than doing the work I actually loved. And eventually, it led to some pretty serious burnout. I didn’t know how to slow down, how to rest or how to just be content with what I’d already achieved.

Then not long ago, we took the kids to the beach, and something really hit me.

What is the point of building this beautiful life if you’re too busy to actually live it?

So I made a decision to strip it all back. To stop chasing more for the sake of more and go back to the heart of why I started.

I love photography. I love creating. And I genuinely love helping other photographers grow and realise what’s possible for them. THAT is what fills my bucket.

I’m learning that success doesn’t always mean growing. Sometimes it means simplifying. Sometimes it means saying no. And sometimes it means realising that what you already have is more than enough.

Because what’s the point of having a successful business if it costs you the life you were trying to create? 🤍

If you’re a photographer who wants to build a successful business without losing yourself in the process, follow along. I’m still figuring it out too. 🤍

14/10/2026

After 14 years as a photographer, selling 300+ Christmas mini sessions every year (most within 24 hours), I can tell you that photographers who struggle to sell out their minis are usually missing these 3 things. 👇

1️⃣ MARKETING

Posting on Instagram and hoping people book isn’t a marketing strategy. You need to get your offer in front of the RIGHT people. Meta ads have been one of the biggest game changers in my business, and I show you exactly how I use them.

2️⃣ KEEP IT SIMPLE

Too many sets, too many packages, too many choices. You’re making it harder for people to book!

I offer ONE set, ONE package and a super simple booking process. The easier you make it for people to say yes, the better.

3️⃣ PRICING

Cheap doesn’t automatically mean you’ll sell out. In fact, pricing yourself too low can make people question the quality of what you’re offering.

But price yourself too high without communicating the value? You’ll struggle too.

It’s about finding that sweet spot where your pricing is profitable AND your clients see the value.

Here’s the thing 👇

Selling out mini sessions isn’t luck. It’s a system.

And after more than a decade of refining mine, I’ve put EVERYTHING I do into my Mini Session System™.

My marketing strategy, pricing calculator, lighting and setup, editing workflow, client emails, contracts and so much more.

Literally the system I use to sell hundreds of mini sessions every single year.

And it’s just $27. I’m practically giving it away. 😂

💬 Comment MINI SESSION and I’ll send you the link!

05/10/2026

After 14 years photographing families, these are 3 prompts I come back to again and again 👇

1. “Walk towards me and keep bumping into each other.”

I’ll get the family close together, holding hands or with arms around each other, then ask them to walk slowly towards me and deliberately bounce into each other.

The goal isn’t the walking photo.

It’s the laughing, stumbling, squeezing-in-between moments that happen because of it.

2. Separate the parents from the kids.

I’ll ask Mum and Dad to stand together, put their heads close and look at each other.

Then I’ll move the kids a little further back, get them to hold hands and say:

“Okay… RUN towards me!”

Now I have movement happening in the foreground while Mum and Dad are having their own little moment behind them.

And because everyone has something to do, nobody is standing there wondering where to put their hands or how they’re supposed to smile.

3. “Everyone turn around and look at the sunset.”

This is one of my favourites when the kids have had enough.

I’ll turn the whole family away from the camera, get them to cuddle in REALLY close and look towards the sunset.

No one has to smile.

No one has to look at me.

No one has to “behave”.

And somehow these often become some of the most beautiful images in the gallery.

✨ The biggest thing I’ve learnt photographing families?

Stop asking kids to cooperate with a photo.

Give them something to DO.

Movement creates interaction.
Interaction creates connection.
And connection is what makes a family photo actually feel like them.

I put together a FREE cheat sheet with more of the exact prompts I use during my family sessions.

Comment PROMPTS and I’ll send it to you 🤍

Address

7/12 Victoria Street
Hall, ACT
2618

Telephone

+61421354268

Website

http://www.thephotographymentor.co/

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