The Photography Mentor

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Helping photographers build profitable, sustainable businesses without the burnout. ✨
13+ years full-time photographer
Millions reached through reels & Meta ads
Education, mentoring & real strategies that work 🤍
Canberra, AUS

12/06/2026

Two coffee shops can sell the exact same coffee.

Same beans.
Same milk.
Same machine.

But one has a line out the door while the other sits empty.

Why?

Because people are rarely just paying for the product.
They’re paying for how the place makes them feel.

The atmosphere.
The experience.
The energy.
The story.

Photography is exactly the same.

You can own the same camera as everyone else.
Use the same presets.
Shoot in the same locations.

But the photographers who stand out create an experience people emotionally connect to.

How you make people feel during the shoot.
How your brand speaks.
How your work tells a story.
How clients feel when they land on your page.

That’s what people remember.

The most successful photographers aren’t always the most technical.
They’re the ones who create connection.

And that changes everything.

Follow me for more photography and business education 🤍

11/06/2026

Ain’t that the truth 😂

11/06/2026

A few years ago, I was sitting in a coffee shop waiting for a client.

I’d ordered a coffee.

Nothing fancy.

Just a coffee.

While I was sitting there, I noticed something.

There were two coffee shops on the same street.

Both sold coffee.

Both were a similar price.

Both were only a few minutes apart.

But one had a queue out the door…

And the other was almost empty.

I remember looking across the road and thinking…

Why?

The coffee couldn’t be THAT different.

So what were people actually paying for?

As I sat there, I started watching.

People weren’t just buying coffee.

They were meeting friends.
Working on laptops.
Going on first dates.
Escaping busy days.
Reading books.
Taking a breath from life for a minute.

The coffee was almost secondary.

And honestly?

That coffee shop accidentally taught me why some photographers stay booked out… and others don’t.

Because clients aren’t just paying for photos.

They’re paying for how you make them feel.

They’re paying for someone who can make their kids laugh instead of forcing smiles.
Someone who makes them feel comfortable in front of the camera.
Someone who helps them feel beautiful instead of awkward.
Someone who captures the connection, not just the pose.

They’re paying for the experience.
The energy.
The emotion.
The memories attached to it.

The photos are important.

But the feeling attached to the experience?
That’s what people remember.
And that’s what keeps clients coming back year after year 🤍

Follow me for more photography and business content that helps you build a business people don’t just buy from… but deeply connect with.

11/06/2026

Sometimes I look at our boys and think about how normal this life will feel to them.

A home filled with love.
Parents who are still together.
A dad who is present, patient and deeply involved.
Laughter at the dinner table.
Feeling safe.
Feeling wanted.
Growing up knowing what healthy love looks like.

And maybe that doesn’t sound extraordinary to everyone…
but for some of us, creating that kind of home was the dream.

Not because life is perfect.
Not because we don’t have hard days.
But because we made a decision that the love inside this house would feel different.

I think one of the most beautiful things you can do as a parent is give your children the kind of childhood that teaches them they never have to question whether they are loved.

To give them stability.
Softness.
Memories that feel safe to return to.

Sometimes I get emotional realising the things I once hoped for… are now the things my children get to call normal.

And that feeling is hard to put into words 🤍

11/06/2026

About 6 years ago, mum casually says to me, “just a heads up, she’s really gassy… like really gassy.” I laughed it off thinking, how bad can it be?

Not even 5 minutes later… I hear the most insane noise come out of this tiny human. I pause, look at mum and go, “I think she might have done a poo…” and mum goes, “no no, that’s just wind, she does it all the time.”

…ma’am.

I slowly look down and see green stuff leaking out the sides… and I mean everywhere. All through the wraps, pooling underneath, just absolute chaos.

We rush over to the change table and as we’re trying to clean her up… she keeps going. And going. And GOING. Mum wasn’t wrong about one thing though, I have never smelt anything like it in my life. I’m standing there trying to be professional while quietly dry reaching and questioning all my life choices.

Eventually, we get her cleaned up, reset, and keep going. Session runs a bit over but we got there in the end.

Now here’s where it somehow gets worse…

I had to rush straight to school pick up. I’m standing there chatting to another mum, casually telling her this exact story, feeling very proud of myself for surviving the situation…

And then I look down.

And I freeze.

There is baby poo. On my stomach. On my shirt. Just… sitting there like it’s been there the whole time.

HOW did I miss this?! I had even changed my shirt?!

I eventually worked out it must’ve been on the change table and I leaned against it at some point… but honestly, I don’t even want to know.

Safe to say… that was a once in a lifetime experience.

Please tell me I’m not alone l… drop your craziest newborn poo stories in the comments 😂

11/06/2026

In this frame is something I didn’t fully understand the weight of when I took it… just my little 2-year-old boy, his dad, his grandfather, and his great grandfather all standing together. Four generations, held in one single moment.

At the time, I thought I was just capturing a beautiful photo.

But now, eight years later… I realise I was capturing something so much deeper. Something that can never be recreated.

My photography has grown, evolved, refined in ways I once dreamed of… but nothing I’ve ever created has come close to this. Because this isn’t about perfect light or composition… it’s about time. And time doesn’t wait.

Our beautiful Super Pop, as we called him, is no longer here. And this image… it holds a piece of him, a piece of our story, a piece of history my son will one day look back on and truly understand.

The older this photo gets, the more it means.

Because it’s proof that the most powerful images aren’t always the most technically perfect… they’re the ones that freeze time, just before it changes forever.

If you’re a photographer… save this.

Not for inspiration. Not for trends.

For perspective.

Go back through your camera roll and find the photo you’ll never be able to recreate… the one that still makes your chest tighten a little.

Share it. Hold onto it.

Because one day… it won’t just be a photo. It will be everything 🤍

11/06/2026

For 13 years I’ve photographed newborns, families, branding sessions, studio work and commercial content… and this lens has been the most consistent piece of gear in my bag.

Here’s why.

It forces you to move.
It teaches you composition.
It gives you flexibility without making you lazy.

At 24mm I can capture the whole story, the chaos of a family, the full studio set, the environment that gives context.
At 70mm I can compress the frame, pull emotion forward, isolate a detail and capture connection without stepping into someone’s personal space.

One lens. Endless variety.

And the biggest thing? It makes you better.

When you don’t rely on ultra shallow depth of field to make an image “interesting”…
When you can’t hide behind one focal length…
When you learn how to use range intentionally…

Your work sharpens. Your eye sharpens.

I see so many photographers chasing the next lens thinking it’s the missing piece. I’ve done that. We all have. But mastering one versatile lens will elevate your work far more than owning five you barely understand.

My 24-70 is reliable. It’s sharp. It’s fast enough. It handles 90% of what I shoot professionally. It’s the lens I grab when I can’t afford to miss the moment.

If you’re building your kit and feel overwhelmed, start here.
Learn it inside out.
Push it.
Move with it.

Because gear doesn’t make you a better photographer.

Mastery does.

Follow me for real photography education that actually helps you shoot with more confidence, intention and skill.

10/06/2026

This woman booked a business coaching call with me completely serious… and within 12 minutes I realised we were no longer discussing marketing 😭 She starts by telling me she wants to “build a luxury brand.”

Amazing. Love that for you.

Then she says:

“I just feel like my clients can sense my energy.”

I’m nodding along thinking we’re about to unpack confidence, visibility, mindset…

No.

This woman proceeds to tell me she has been burying raw meat in her backyard because a Facebook group told her it helps attract premium clients.

I’m sorry?????????

RAW. MEAT.

IN THE GROUND.

FOR LEADS. 😭

And before I can even process what’s happening she leans closer to the camera and whispers:

“Do you think chicken attracts lower paying clients than beef?”

At this point I genuinely had to look away from the screen because WHAT IS THIS CONVERSATION 💀

Imagine spending 13 years building business systems, studying marketing, learning psychology, running ads, mentoring hundreds of women…

…just to end up discussing what type of meat attracts wealthy clients on a Tuesday afternoon 😂

Anyway.

The good news is I helped her.
The bad news is I also learnt that day that I will not, in fact, work with everyone 😭

Follow me for more unhinged business coaching stories because apparently this is my life now.

10/06/2026

And honestly… I haven’t stopped thinking about it since.

Because there was a version of me who felt deeply unseen.
A version of me who questioned her worth constantly.
Who thought being “strong” meant carrying everything alone.
Who spent years trying to prove herself instead of simply believing she was already enough.

I know what it feels like to build a business while quietly battling self-doubt.
To show up for everyone else while slowly disconnecting from yourself.
To look successful on the outside but feel exhausted underneath it all.

And maybe that’s why I care so deeply about women.

Not just helping them grow online.
Not just helping them make money.
But helping them feel safe enough to be seen.

Because I think so many women are carrying versions of themselves that still feel unheard, unsupported or not enough.

I want the women in my world to know they do not have to perform to deserve connection.
They do not have to hustle themselves into burnout to prove their value.
They do not have to become someone else to build a beautiful life.

You are allowed to take up space exactly as you are.

And maybe healing looks like becoming the woman your younger self would finally feel safe with 🤍

If this resonated with you, share this with someone who needs this reminder today… or even drop a 🤍 in the comments if you just get this 🫶 you are my kind of people 🥹

10/06/2026

POV: photographers describing their jobs like criminals 😂👇

• I spend 3 hours trying to convince dads to participate willingly
• I emotionally negotiate with toddlers using marshmallows and Bluey
• I wrap newborns up like burritos and somehow nobody questions it
• I tell people to “laugh naturally” while aggressively pointing a camera at them
• I lure families into fields at sunset for “good lighting”
• I’ve cleaned bodily fluids off expensive blankets more times than I can count
• I say “just one more” at least 47 times per session
• I make exhausted mums stand barefoot in freezing paddocks while telling them they look ✨beautiful✨

Honestly the longer you’re in photography the more concerning the job sounds 😭

Photographers… add yours below 😂👇

Address

7/12 Victoria Street
Hall, ACT
2618

Telephone

+61421354268

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