09/02/2026
Video media can serve many purposes.
This is a recruitment asset we created for Coastal Babysitters on the Gold Coast. What is a "recruitment asset?" I hear you ask.
Great question.
Every week, Coastal Babysitters fields dozens of calls from people wanting to work for them. That is hundreds of hours every year with employees on the phone, vetting, screening and filtering suitable candidates from the not so suitable ones.
This video asset was designed by us to achieve just that: Filter out the unsuitable candidates.
Now, this video lives on Coastal Babysitters landing page as the very 1st point of contact they have with prospects.
If a prospect watches this video all the way through, they have all the pertinent information with which to make a decision on whether they will apply and if the culture and role will suit them.
This video asset will free up half a dozen staff, as Coastal Baby sitters will simply forward the video to candidates and if they apply AFTER watching the video, the recruitment staff will know they are likely a decent fit that understands the role.
No more hours on the phone, no more tied up staff, no more tyre kickers or unsuitable candidates. Only filtered leads, ready for sign up.
That's what a video asset can do for your business.
Reach out if you would like us to design one for your business.
