Sum Effect Studio

22/12/2025

We’ve unplugged for our summer break, choosing to experience life with fewer digital attachments and more salty air. Tuning into long days, open spaces, and the gentle rhythm and whispers of nature.

Thank you to our team, industry friends, and clients for walking alongside us through 2025. Your trust and care have made the year meaningful.

Warm and bright wishes of the festive season to you and yours.

We’ll be back in early January 2026.

Matt and the Sum Effect team 😎

17/10/2025

Spending quality time with the Curatorial team at Fremantle Prison documenting their collection. Fascinating!

13/03/2025

A beautiful event for Saturday March 22 if you are near or in Broken Hill. Please support the 2025 Perfect Light Film Festival.

We're delighted to have made the Final 12 selections with our "What Is A Smile" short film. Credit to our talented Kate Ellen Campbell and Matt Reed.

Congratulations to our 12 finalists for 2025!

WISE WORDS by Louis Dickson

ACED IT by Jasmin Watkins

LOOPHOLE by Chris Sun

GUARDIAN ANGEL by Charles Olsen

LOST By Adrian Sampson

CYMEBELLE by Linn Htut Oo

WHAT IS A SMILE by Kate Ellen Campbell & Matt Reed

ERNABELLA ARTS : 20 years of creating ceramics By Connor Patterson

BEAUTIFUL STORM by Yanni Dellaportas

THE GOAT by Kenny Foo

BROKERFACE by Carl J Sorheim

OLIVE PLACE by Jarrod Prince

Mental Health award winner SUPERGLUE by James Southwell

Best Emerging GHOST’D by Max Burrows.

See you at the Civic Centre Broken Hill Sat 22nd March does open 6pm and don’t miss Terry Serio live on stage from 6.15pm sharp!
Thanks to all the filmmakers who entered and ask out wonderful v sponsors, volunteers and supporters!

15/01/2025

We're ON for 2025!

Excited to dive into new projects, new creative briefs and new visual storytelling opportunities.

Let's get started 🥳.

21/09/2023

~ ONEMORE Fitness Wear ~

Some BTS and final imagery from our studio shoot for OneMore. Lots of fun collaborating with this talented bunch.

Production - Sum Effect Studio
Client - OneMore
Creative Direction - Matt Reed
Studio - Sum Effect Studio
Styling - gretamilnefashionstylist
HMU - Rebekah Clark Make-up
Posing - Danka O'Mara Ifbb Pro
Photography - Matt Reed
Gear - Canon Australia, Profoto Tether Tools Capture One
Image Retouching - Matt Reed
Video Editor - Kate Campbell
Featuring - Nicholas McCarthy, Luke Whyman, Albani Vivas and Ruby Gregg

27/02/2023

~ Studio Mood ~
Monday morning mood at Sum Effect Studio. Seagrass coastal scents with thanks to and Conscious Candle Co.

It’s late February and there’s a warm summery week ahead. We can feel 2023 unfurling. Stepping into a new creative week with some exciting projects!

16/03/2022

~ Human Touch ~

Everything in business is shaped by people. Sometimes it’s a vision, ideas or conversations. In this case it’s incredible jewellery pieces with meticulous hands by our fine friends at Nina's Jewellery

A handful of images and deep appreciation for the craft from our recent marketing image library project.

image description: Photos 1 to 10 - In each photo a male jeweller's hands are holding a fine jewellery gold and diamond ring that is in the process of being hand crafted for an individual customer. The jeweller is sitting at his jeweller's bench in the workshop at Nina's Jewellery in Dunsborough.

14/03/2022

~ Talent ~

Preparation is the key when you’re working with VIP talent …

Here’s some BTS from a recent photoshoot with Memphis the frenchy, Mouse & Nala the bull mastiffs modelling the new ranges from Paws Pet Wear

Their attitudes were 10/10. The shoot was a success 🐾

Love to all ❤️ 🌏

video description: Matt the photographer explains that the VIPs are coming in to the studio today. There are multiple photo sets ready to go. A small pink armchair with pink flowers. A neutral backdrop with side table and lamp. A green trunk with green plants, a world globe and old camera. The doorbell rings and Matt announces “Here they are!”. Memphis the French Bulldog enters the photography studio on a lead, at speed. He walks quickly about 50 metres to the back of the studio where he has his photo taken in the 3 sets wearing Paws Pet Wear new range of harnesses and leads. Memphis is a medium sized dog and wears size M. Mouse and Nala the Bullmastiffs then enter the studio and join in the photoshoot. They are both large dogs, around 70kg of love, and wear a size XL. Nala is laying beside Matt as he takes photos of Mouse. Her torso is the same size as Matt. We hear Mouse the male dog breathing loudly before he approaches Matt for a big pat and the video cuts out. The dogs’ attitudes were 10/10. The shoot was a success.

28/02/2022

~ BTS St John WA ~

Give it up for St John WA 👏👏👏

The St John WA team are absolute legends!

Did you know the not-for-profit organisation has been in existence and caring for our state-wide community for 130 years? Wow, right.

This year is and we were part of a bigger team with a unique opportunity to create content of their frontline people, with Optus Stadium as a magnificent backdrop.

Images created will help convey the iconic and impactful roles St John WA has that are far reaching in our West Australian community.

This project is already a 2022 highlight for Matt & Henry.

Here are Henry’s BTS photos while on the run that show snippets of a day in the life of a commercial photographer …

27/02/2022

To all Perth plant-based 🌱 food lovers who have visited. This wonderful community ♥️ needs a helping hand in $ support to step into a new beginning…

For 20 years, Annalakshmi on the Swan has been serving countless Western Australians through the concept of Eat as you like and Pay as you feel.