Deon Cerff Photography

17/05/2026

Over recent months I have been working with Velocity Racers. Having a cycling background as a photographer and videographer it is truly inspiring to work with these elite athletes.

12/05/2026

Capturing the Spirit of the Stone Circle Recce 🎥

On May 7th, I joined Ciovita and Stone Circle to document their partner recce ahead of the big event this June, place are still available at: https://www.stonecircle.cc

Working with CIOVITA, which means “Life in Motion” and this mantra defines their approach to a sport that is always pushing itself to go faster and further.
https://www.ciovita.com/en-gb

And the crew: Alex Dowsett, Chris Hall, Ben Turner, Lil Cahill, Alex B, Adam Latcham, Ben Millar, Matt Plested, Maria (GTRB), Alex Orton, Tom Couzens, Rachel Rutherford, and Lindsay James.

Work with me to capture your next event:
https://deoncerffpictures.co.uk/home

01/05/2026

It is really a pleasure working with Velocity Racers and Chris. Thank you for the opportunity, it is a real honour!

30/04/2026

"To stop moving is to fall behind."

In this video, I’m taking you behind the lens as I capture Ciovita’s latest luxury cycling kit in its natural habitat: the Taste of Joyride Festival at Hampton Court Palace Golf Club.

Ciovita means "Life in Motion," and there was no shortage of it today. An early morning start heading towards the Surrey Hills to the fire-food feast at the finish line, I worked to document the intersection of elite performance and the “Art of Joyriding”.

Connect with the Community:
• Shop Ciovita: https://www.ciovita.com/en-gb?country=GB
• Follow Joyride Festival: https://www.leblanq.com
• My Photography Portfolio: https://deoncerffpictures.co.uk/home



https://youtu.be/pRPdH-cUAX4

Life In Motion | Photographing Ciovita x Joyride Festival

26/04/2026

Behind the lens, I don’t just look for the perfect composition; I look for the heart of the story.

Recently, I had the privilege of working with Velocity Racers, capturing two of their younger Elite Athletes as they took on the TCS London Mini Marathon.

Going into an assignment like this, you expect speed and grit. But it was in the quiet moments afterward—during the collation and curation of the images—that the true narrative began to breathe.

What emerged wasn’t just a series of sports shots. It was a visual testament to:
Resilience: The sheer determination etched on their faces at every turn.
Enjoyment: The pure, unfiltered joy of the pursuit.
Connection: The unspoken bond between athletes, coaches, and the sport itself.
Inspiration: The kind that reminds us why we push boundaries in the first place.

I strive to turn these fleeting high-intensity moments into “meaningful keepsakes”. These aren't just files on a hard drive; they are emotional anchors that celebrate the human spirit and the deep connections formed through sport.

Seeing these young athletes navigate the course with such power was a masterclass in perspective. I’m honored to help tell their story.

Is there a moment in your journey that deserves to be more than just a memory? Let’s capture the connection.


Https://deoncerffpictures.co.uk

25/04/2026

Ready for the Elite Athletes from Velocity Racers

22/04/2026

Most of the time, we follow the plan. But if you aren't looking for the unexpected, you’re missing out on the best parts of the job.
Catching this footage reminded me that:
- Motivation is fueled by fun.
- Creativity needs breathing room.
- Resilience is built when you actually enjoy what you are doing.

18/04/2026

There is nothing quite like the energy of a group ride to remind you why we love being on two wheels. Today’s journey was all about great bikes, better company, and the open road.

This ride was hosted by the team at **Cycle Exchange**, the UK’s leading destination for premium pre-owned cycling gear. Whether you’re looking to upgrade your rig or join a local community that shares your passion, this is the place to be.

🚲 About Cycle Exchange
Cycle Exchange is the UK's leading retailer of premium pre-owned bikes, offering a curated selection of high-quality bicycles, frames, wheels, and accessories. Beyond the showroom, they provide:
- Expert Workshop Servicing:** Keeping your ride in peak condition.
- Bike Hire:** High-performance rentals for your next adventure.
- The Community:** A space to connect with fellow riders through local group rides open to all skill levels.

**Join the journey and shop the collection:**
🔗 www.cycleexchange.co.uk

🎬 Production Credits

This video was captured and produced by **Deon Cerff Pictures**.
As an experienced photographer and videographer with a deep passion for sport, fitness, and cycling, Deon provides content that goes beyond a standard picture—delivering authentic, emotional narratives that capture the heart of the ride.

11/04/2026

It’s never too cold for a ride or a photoshoot! 🚲📸

Living and working in the UK means making peace with grey skies and chilly mornings. Having been on both sides of the camera, I’ve learned the hard way that there’s no such thing as bad weather—just the wrong clothes!

For me, the "challenge" of a dull day is actually part of the fun. It builds a different kind of resilience and forces you to get creative with your light and composition. Whether I'm out on a cycle or capturing an athlete in their element, I love the raw energy that comes with a true British outdoor session.

Let’s see your "gloomy day" wins! 👇

28/03/2026

"I still haven't let my kids live down the fact that they slept through this encounter! 😅 Lesson learned: in the Kruger, the 5:00 AM alarm is always worth it. Have you ever had a 'solo' adventure because the rest of the crew wouldn't get out of bed?"

Website: deoncerffpictures.co.uk